Glossary of Terms
Here are some of the terms that are used across the plugin:
| Term | Description |
| Impression | The number of times an advertisement was shown to a visitor |
| Click | The number of times an advertisement was clicked |
| CTA | Click-Through Rate. The ratio of clicks to impressions of an advertisement displayed as a percentage. |
| Referral | The webpage that displayed the ad |
| Rotating Ads | A single advertisement among a group of advertisements is randomly picked and shown, the rest are hidden. |