How Are Impressions Recorded?

Advertisement impressions are triggered when:

• The ad has been viewed by a non-logged in user.
• The ad has been on the page for more than 1 second. When a visitor views your page then quickly closes it in less than a second, impressions aren't recorded.
• The ad has been scrolled into the visitor's view. If you have a footer advertisement on your site, the impression will only be recorded once the visitor scrolls down into your footer.